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Vehicle Data Transmission

Toyota Connected Services Privacy Notice

Updated as of: September 25, 2024
We may modify this Privacy Notice by posting a new version at this website effective on the date of publication.

Connected Services and Your Privacy

Like all modern vehicles, your Toyota vehicle collects and transmits a range of data to Toyota, including the vehicle’s location, driving data (such as acceleration, braking and engine sensor readings) and vehicle health information (such as odometer readings, oil life, and information from the onboard diagnostic system).

Toyota uses this data to provide you with your Connected Services, as well as to improve quality, support research and development, and assist with warranty or product recall issues.

Toyota’s Connected Services are built for you—to provide personalized convenience and peace of mind. This suite of technology enhancements includes:*

  • Safety Connect® for reassurance when the unexpected occurs, like the SOS button, Automatic Collision Notification and Stolen Vehicle Locator.
  • Drive Connect for cloud-based navigation features like real-time traffic and “Hey, Toyota” voice commands.
  • Remote Connect to access certain vehicle features using a compatible smart device.
  • Service Connect to receive personalized maintenance updates and vehicle health reports.

Your vehicle’s precise location (within 1,850 feet) is required for Toyota to provide you with Connected Services. We will not use your vehicle’s precise location without your consent.

To provide consent for Toyota to use your vehicle’s precise location, accept the Master Data Consent for your vehicle in the Toyota app (click here to download - App Store, Google Play). To access the Master Data Consent in the Toyota app, please select the person icon in the top right of the main screen, then select “Account”, then “Data Privacy Portal”.

Declining the Master Data Consent will turn off all data transmission on your vehicle, and you will no longer have access to Connected Services, even if these services were included as part of your vehicle purchase.

If you do nothing, Toyota will continue to use your vehicle’s non-precise location, driving and vehicle health data for internal research and data analysis. You will not have access to Connected Services.

You can update your Master Data Consent status at any time in the Toyota app.

Unless you direct us to do so:

  1. We do not use your vehicle’s location or driving data for our own marketing purposes, and
  2. We do not provide your vehicle’s location or driving data to third parties for their own purposes.

*Other services may be available depending on vehicle, vehicle grade and model year.

The Privacy Portal on the Toyota app allows you to see the data your vehicle is transmitting to Toyota, how Toyota utilizes that data, and to review/change your vehicle’s data transmission preferences. To access the Privacy Portal, please select the person icon in the top right, select “Account,” “Data Privacy Portal,” and then select your vehicle.

Toyota Connected Services Privacy Notice

Updated as of: September 25, 2024

We may modify this Privacy Notice by posting a new version at this website effective on the date of publication.

This Privacy Notice DOES NOT Apply To:

Use of Toyota Supra Connect. Please visit https://www.supraconnect.com for relevant terms.

Data collection unrelated to Connected Services on Toyota websites, or on sites that we do not own, operate or control.

Any Toyota vehicles equipped with Connected Services located outside of the continental United States, Alaska and Hawaii.

This Privacy Notice MAY NOT apply to rental vehicles to the extent certain Connected Services are not made available by the rental company. For rental vehicles, the terms and conditions and privacy notice of the applicable rental company may also govern how data about the vehicle is collected and used.

This Privacy Notice applies to your vehicle data and account information that we collect, use, store, share and secure to provide services on the vehicle ("Connected Services") to you, including when you use the Toyota app. This Privacy Notice also applies to vehicles manufactured in partnership with other companies that are equipped with Connected Services, including the Subaru Solterra.

Toyota Motor Sales, U.S.A., Inc. and its parent Toyota Motor North America, Inc. (collectively, "Toyota") are committed to transparency and providing you with a clear understanding of how we collect, process, and share your personal information and vehicle data, including options to limit use of your data. You can find out more by visiting the Toyota Motor North America Privacy Hub at https://privacy.toyota.com. To learn more about our metrics for how we process all California residents' data privacy requests, please review the "Metrics for Requests by California Residents" section of our website privacy notice at https://www.toyota.com/support/privacy-notice/.

How We Use, Store, Share and Secure Data From Your Vehicle Equipped With Connected Services.

When you purchased or leased your vehicle, your vehicle may have been equipped with an active Connected Services system which operates by collecting data from you and your vehicle, including vehicle location, vehicle health and driving data, to support navigation assistance, emergency services, remote engine start, maintenance alerts, infotainment apps and more.

By purchasing or leasing a vehicle equipped with an active Connected Services system, you specifically consent to our electronic collection and use of your vehicle data and account information and our storage of such data wherever we designate. Under certain circumstances, such as prior to providing particular vehicle data to other parties for their own purposes, we may also provide you separate notice and obtain consent regarding certain processing activities. You are in control over the Connected Services system. You can choose to opt-out of Connected Services. You can also request deactivation of data transmission, which disables our collection and use of vehicle data and certain account information.

Safety Connect. Your vehicle's Safety Connect feature provides roadside and emergency assistance, automatic collision notifications, stolen vehicle assistance and accident advisory services. Safety Connect uses your vehicle's Location Data to determine where your vehicle needs assistance, your Vehicle Information (such as your vehicle's model, year, and VIN) to verify your vehicle type, your Vehicle Health Data (odometer readings) to assist if you submit a claim with your insurer, your Voice Recordings (when you call our Response Center) for quality assurance, and your Account Information (such as your name, address, phone number, email address, etc.) to verify your account.

Service Connect. Your vehicle's Service Connect feature uses your Vehicle Health Data (such as odometer readings, fuel level, oil life, battery health, and diagnostic trouble codes) and your Account Information to send you vehicle health reports, alert you of needed maintenance, and for service-related marketing.

Remote Connect. Certain Remote Connect services such as vehicle finder, vehicle status, remote door lock and unlock, guest driver monitor, and vehicle alerts use your vehicle's Location Data to find your vehicle and Vehicle Health Data to provide status updates as well as facilitate repairs.

Navigation. Your vehicle's navigation feature (such as Drive Connect) allows you to choose a place of interest, a location on a map, one of your favorites, a destination from your history, or enter an address or coordinates (latitude and longitude). For certain vehicles, the navigation feature is supported by Google. In certain vehicles, navigation includes the Destination Assist program, which connects you with a live agent to provide navigation directions. Your vehicle's Location Data, Profile Data (such as in-vehicle preferences, favorites, and usage history), and your Account Information are used to verify your account and to offer these features.

Wi-Fi Connectivity. Certain vehicles offer a trial of Wi-Fi connectivity (such as Wi-Fi Connect, a service offered by AT&T), which provides up to ten compatible devices with in-vehicle wireless connectivity. If you opt-in, these services may use your Voice Recordings, Location Data, Vehicle Information, Device Data, and Account Information. Use of Wi-Fi connectivity services are subject to the terms and conditions and privacy policy of the applicable service provider.

SiriusXM®. Certain vehicles are equipped with the SiriusXM® satellite radio subscription service and certain vehicles offer a trial of the service. Your Vehicle Information and Account Information are used to offer this feature and for related marketing campaigns. Use of this service is subject to the SiriusXM® terms and conditions and privacy policy.

Clean Assist. Owners of eligible vehicles may choose via the Toyota app to opt-in to the Clean Assist program, through which Toyota is participating in environmental initiatives, such as the California Air Resources Board's Low Carbon Fuel Standard program to reduce California transportation emissions. If you opt-in, your Vehicle Health Data, your vehicle's Location Data, and your Account Information will be used in order for Toyota to match the electricity from your vehicle charging with eligible incentive programs, such as California- sourced Renewable Energy Certificates.

Digital Key. Digital Key technology allows you to access (e.g., unlock, lock, start) your vehicle through the Toyota app. When you bring your smartphone close to your vehicle, the app authenticates an encryption key before performing a vehicle function (e.g., unlock, lock, start). Your Account Information is used to offer this feature.

Toyota Safety SenseTM. Vehicles equipped with Toyota Safety SenseTM use sensor and/or image data (in Version 3.0 or later) from the vehicle's exterior to provide safety features such as lane departure alerts and pedestrian detection. If you have a vehicle equipped with Toyota Safety SenseTM, the feature may use your Vehicle Health Data and your vehicle's Location Data. If you have a vehicle equipped with Toyota Safety SenseTM (Version 3.0 or later) and you opt-in to External Vehicle Video Capture , the feature may also use Exterior Image Data.

TeammateTM. Vehicles equipped with TeammateTM use sensor and/or image data from the vehicle's interior and exterior to evaluate the vehicle's surroundings in order to propose and perform certain automated driving operations, including but not limited to: steering, acceleration, and braking on the highway; hands-free parking; and emergency stopping. If you have a vehicle equipped with TeammateTM, the feature may use your Vehicle Health Data, your vehicle's Location Data, Interior Image Data, and Exterior Image Data.

External Vehicle Video Capture. Owners of certain vehicles equipped with Toyota Safety SenseTM (Version 3.0 or later) may also opt-in to participate in External Vehicle Video Capture, which uses sensors and/or image data from the vehicle's exterior to help improve automated driving operations and safety features for future vehicles, as well as to develop high-definition maps. If you opt-in, the External Vehicle Video Capture feature may use your Vehicle Health Data, your vehicle's Location Data, and Exterior Image Data.

Rear-Seat Reminder. For certain vehicles, the Safety Connect® feature may include the Rear-Seat Reminder feature, which uses sensor data from the vehicle’s interior to detect movement of the vehicle’s inhabitants in order to send you a notification that there may be inhabitants left unattended in your vehicle. If you have a vehicle equipped with Rear-Seat Reminder, the feature may use your vehicle’s Location Data and Interior Image Data.

Battery Health Usage Services. Owners of certain battery electric vehicles and plug-in hybrid electric vehicles may opt-in to participate in select Battery Health Usage Services, in order to receive a battery health assessment for the electric vehicle. If you have a vehicle equipped with Battery Health Usage Services, your Vehicle Information and Vehicle Health Data will be used to evaluate your vehicle’s battery state of health.

Mileage Accuracy. For certain battery electric vehicles and plug-in hybrid electric vehicles, your vehicle's Mileage Accuracy feature enables you to review your vehicle's distance traveled on the multimedia screen, in addition to your vehicle's odometer. Your Milage Accuracy indicator on the multimedia screen may be more accurate than the odometer. Your Vehicle Health Data and Multimedia Screen Data will be used to provide this feature.

Usage-Based Auto Insurance. You may choose to opt-in for usage-based insurance products and services. If you opt-in, your Driving Data (such as your vehicle's acceleration, speed, braking and steering) and Location Data will be used to deliver usage-based insurance services to you, and for quality assurance, analysis, research, and product development.

Face Identification. Certain vehicles equipped with an interior, driver-facing camera use sensor and/or image data from the vehicle's interior to scan your face when you open the vehicle's door. If you opt-in and link your user profile using the in-vehicle “Setup Face” process, the Face Identification feature may use your Facial Geometric Features and Profile Data to verify your identity and load your saved user profile on the vehicle. Your Facial Geometric Features will only be stored on your vehicle and are not transmitted to Toyota.

Last Load Profile. Owners of certain vehicles may choose to create and save multiple user profiles on the vehicle. If you choose to save a user profile on your vehicle, the Last Load Profile feature will use your Profile Data and Account Information to reload the last saved user profile at vehicle start.

External Device Mirroring. If you use device mirroring services, such as Apple CarPlay or Android Auto, your mobile devices may be capable of mirroring on to the vehicle's multimedia screen. During this process, in order for the device mirroring services to function, your vehicle may transmit Location Data, Driving Data, Multimedia Screen Data, Remote Data and Vehicle Health Data to your mobile device.

Integrated Streaming. If you enroll in integrated streaming services, such as Apple Music or Amazon Music, we may receive a token from the streaming service to link your music streaming account to your vehicle.

Toyota app. If you download and use the Toyota app, we may receive Device Data and Location Data to provide Connected Services available through this app.

We Protect Your Data
  • We protect your data through multi-layer defense technologies determined by the use of a risk-based secure by design program that relies upon a range of technical and administrative controls, such as the use of dedicated networks and encryption, as appropriate. Your vehicle is designed only to respond to commands from you and any authorized users, or from us and only for those features we provide, including door unlock, remote engine start and vehicle finder.
  • Your Account Information (e.g., name, address, phone number, email), provided when you subscribe for Connected Services, is retained on servers that are secured according to industry best practices.
Your Responsibilities
  • Your responsibilities include: (1) informing passengers and drivers of your vehicle that data is collected and used by us, and (2) notifying us of a sale or transfer of your vehicle. If you do not notify us of a sale or transfer, we may continue to send data about the vehicle to the subscriber's Account Information currently on file, and we are not responsible for any privacy related damages you suffer.

Data Types

Data collected from your vehicle is stored for different periods of time.
QUICK GUIDE TO CONTENTS

 
Vehicle Information

We collect your vehicle's make, model, year, body type, VIN and other information linked to your vehicle so we can verify your vehicle type and provide Connected Services.

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Location Data

We collect and use your vehicle's latitude and longitude and/or other location information (“Location Data”) to deliver Connected Services to you and for quality confirmation, data analysis, research, and product development. We record and transmit your vehicle's Location Data when you contact us for emergencies, roadside assistance, stolen or missing vehicle, missing persons, and destination services. Unless we obtain your consent, we will not provide your Location Data to other parties for their own purposes or use your Location Data for our marketing purposes.

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Remote Data

At last ignition off, we may collect the Real Time Status of your vehicle (i.e., vehicle location, status of powered doors, windows, hood, trunk, sunroof, hazard lights, odometer reading, oil life, fuel economy, trip distance, distance to empty) so you can remotely access your vehicle's most recent information. This information is used to deliver Remote Connect and External Device Mirroring services to you.

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Driving Data

We collect your driving behavior data (“Driving Data”) which includes the acceleration and speed at which your vehicle is driven, travel direction, use of the steering and braking functionality in your vehicle, and vehicle operation data (e.g., sensor readings). Driving Data is used to deliver Connected Services to you, and for quality confirmation, data analysis, research, and product development. Unless we obtain your consent, we will not provide your Driving Data to other parties for their own purposes or use your Driving Data for our marketing purposes.

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Profile Data

If your vehicle is equipped with the ability to create and save user profiles, we may collect your in-vehicle preferences (i.e., your linked Apple Music or Amazon Music account), favorites (i.e., your saved locations on maps or your preset radio stations), and usage history (i.e., your search and routing history on maps). This information is used to deliver Connected Services tailored to your profile.

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Interior Image Data

If your vehicle is equipped with the Rear-Seat Reminder feature or advanced driver-assistance features such as Teammate™, interior, driver-facing camera(s) and sensors are used to collect information about the status of the driver and other vehicle inhabitants (“Interior Image Data”). Interior Image Data is used to ensure safety and vehicle control, such as checking that the driver is paying attention to the road before enabling certain automated driving operations. Your vehicle's Interior Image Data will only be stored on your vehicle and is not transmitted to Toyota.

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Facial Geometric Features

If your vehicle is equipped with face scanning features such as Face Identification, interior, driver-facing camera(s) and sensors are used to scan your face and create a computer-generated code linked to your facial features (“Facial Geometric Features”). This data is not readable by humans, and it is used to verify your identity and load your saved user profile on the vehicle. Your Facial Geometric Features will only be stored on your vehicle and are not transmitted to Toyota.

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Vehicle Health Data

Vehicle Health Data may include odometer readings, fuel level, oil life, Diagnostic Trouble Codes, and related data from your vehicle's on-board diagnostic system to identify malfunction events. Related data includes engine coolant temperature, fuel injection volume, engine rotation per minute (RPM), and other data to assist in identifying issues, analyzing the performance of your vehicle, and providing Connected Services. For hybrid vehicles, Vehicle Health Data includes hybrid battery data correlated to Location Data. For battery electric vehicles and plug-in hybrid electric vehicles, Vehicle Health Data includes battery health, battery charge data, and electricity consumed for charging.

We use Vehicle Health Data to (a) tell you when your vehicle is due for maintenance or service, (b) provide you with vehicle health reports (maintenance and malfunction statuses, and service campaign and safety recall information) and vehicle alerts (notifications when your vehicle reports malfunction-related events) and (c) contact you.

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Multimedia Screen Data

We may collect and use Multimedia Screen Data (how you interact with your screen) for quality confirmation, data analysis, research and to improve functionality and product offerings.

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Voice Recordings

If you or anyone in your vehicle speaks with the Response Center for purposes of emergency services, roadside assistance, stolen vehicle locator, Destination Assist, or any other reason, your conversation will be recorded to deliver Connected Services to you and for quality assurance. We do not extract an identifier template, such as a voiceprint, using Voice Recordings.

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Voice Services

In select models with hands-free control of in-car multimedia and a linked smartphone, we may collect Voice Recordings to improve the quality and performance of voice services.

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Device Data

If you use the Toyota app or enroll in Wi-Fi connectivity services, Toyota may receive your device ID and other information about your device and app in order to provide these Connected Services.

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Account Information

When you enter or update your name, address, phone number, email address, language preferences and other information linked or directly related to you, we create or update your account so that we can provide Connected Services and communicate with you. Account information does not include information that is collected through use of apps or Connected Services that is not linked or directly related to you.

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Aggregated Data Usage

We may use non-identifying or aggregated data for education, data analysis, research, product development, and other similar purposes. When doing so, we will maintain and use the information in an anonymized, aggregated, or de-identified form and not attempt to re-identify the information, unless permitted or required by law.

How we share your data:

We may sometimes share non-identifying or aggregated data with business partners for education and research related to environmental and energy issues, advanced technologies, and usage analysis.

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Exterior Image Data

If your vehicle is equipped with advanced driver assistance features, such as Toyota Safety Sense (Version 3.0 or later) or Teammate, external camera(s) and sensors are used to record and evaluate the vehicle's surroundings (“Exterior Image Data”). This data is used to improve and develop advanced driver assistance and safety features.

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Other Data Uses

Where applicable, we use Location Data, Driving Data, Vehicle Health Data, Vehicle Information, Remote Data, Profile Data, Exterior Image Data, Multimedia Screen Data, Voice Recordings, Voice Services, Device Data, Account Information, and data derived from Safety Connect (which includes automatic collision notification, roadside, emergency, and stolen vehicle assistance), navigation, Remote Connect, Service Connect, and Wi-Fi connectivity services for the following purposes:

  1. Improve Safety.
  2. Develop New Vehicles and Features.
  3. Confirm Quality.
  4. Analyze Data (e.g., Vehicle Trends).
  5. Prevent Fraud or Misuse.
  6. As Required by Law or Legal Process.

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Data Retention

Data collected from your vehicle is stored for different periods of time.

Location Data

We will store Location Data in an identifiable format for a period of time not to exceed 7 years from the date of creation.

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Driving Data

We will store Driving Data in an identifiable format for a period of time not to exceed 15 years from the date of creation.

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Multimedia Screen Data

We will store Multimedia Screen Data in an identifiable format for a period of time not to exceed 10 years from the date of creation.

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Vehicle Health Data

We will store Vehicle Health Data in an identifiable format for a period of time not to exceed 15 years from the date of receipt by us. We will also store your vehicle health reports for 12 months from the date of creation.

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Voice Recordings

If you speak with the Response Center, your conversation may be recorded and stored for up to two (2) years; and a record of your conversation may be stored for up to four (4) years.

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Remote Data

We store the Real Time Status and Location Data of your vehicle from the last ignition off for the purpose of delivering your vehicle’s most recent information in support of Remote Connect services. We retain this data for four (4) years.

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Account Information

We store your Account Information for four (4) years after expiration of your subscription for Connected Services.

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General Retention

In addition to the above retention periods, we may store the above data, along with other types of data listed in the DATA TYPES section of this Privacy Notice, as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance options. However, Toyota does not receive Facial Geometric Features and Interior Image Data and thus, does not store such information. Such data remains in the vehicle and is not transmitted to Toyota.

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Data Sharing

We may share the following data with you and our affiliates and business partners for quality confirmation, data analysis, research, and product development. We also share the following data with others if required by law, litigation, legal process, customer service, and our legitimate business purposes.

Location Data

We may share your vehicle’s Location Data, linked to your VIN, and Account Information with emergency responders, law enforcement, our affiliates and service providers acting on our behalf, as well as any compatible third-party services or device you have authorized to receive your vehicle’s Location Data. Where applicable, we may share your vehicle’s Location Data with our affiliates to prevent fraud or misuse. If you provide express prior consent, we may also share your Location Data with our affiliates and non-affiliated insurance companies to provide you with usage-based insurance information and offers. If your vehicle is stolen or you are attempting to locate missing persons, we may try to locate your vehicle and share that Location Data with law enforcement. We may also work with law enforcement to recover the vehicle utilizing the vehicle’s GPS. We DO NOT share Location Data with law enforcement without your consent, unless we are required to do so by law or legal process, as may be required for national security, or where we believe it necessary to prevent harm, injury or loss.

Automatic Collision Notification operates so that if the airbag sensor is triggered or there is a severe rear-end collision of your vehicle, your vehicle will send an electronic signal to our Response Center and record and transmit your vehicle location, so that we can share your Account Information and vehicle location with emergency responders and provide assistance to you. If you press the “SOS” button, your vehicle will send an electronic signal to our Response Center and record and transmit your vehicle location so that we can share your Account Information and vehicle location with emergency responders and provide assistance to you.

Unless we obtain your consent, we will not provide your Location Data to other parties for their own purposes or use your Location Data for our marketing purposes.

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Voice Recordings

We share Voice Recordings with our service providers in order to provide Connected Services to you.

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Remote Data

We share your vehicle’s Location Data based on last ignition off to assist you in finding your vehicle. When you press the “Destination Assist” button on your in-vehicle navigation unit, your vehicle will send an electronic signal to the Response Center which identifies your vehicle location to the Response Center agent who answers your call. We also share Real Time Status of your vehicle (i.e., vehicle location, status of powered doors, windows, hood, trunk, sunroof, hazard lights, odometer reading, oil life, fuel economy, trip distance, distance to empty) only with you. Further, we may disclose Remote Data to your compatible connected device.

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Multimedia Screen Data

We may share your Multimedia Screen Data with our parent company for quality confirmation, data analysis, research, and to improve functionality and product offerings and compatible third-party services and device.

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Driving Data

We share Driving Data with our affiliates and business partners so we can work together to provide Connected Services to you and for product improvement. If you provide express prior consent, we may also share your Driving Data with our affiliates and non-affiliated insurance companies to provide you with usage-based insurance information and offers. We will also share Driving Data with compatible third-party services and device you authorize. Unless we obtain your consent, we will not provide your Driving Data to other parties for their own purposes or use your Driving Data for our marketing purposes.

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Vehicle Health Data

We share your Vehicle Health Data with you and with our parent company (Toyota Motor Corporation) and affiliates. If you specifically agree to allow us to share your Vehicle Health Data with your dealer for its own use and for vehicle servicing, we will share your most current Vehicle Health Data, linked to your VIN and Account Information, and last 12 monthly vehicle health reports with your dealer and with Gulf States Toyota Distributors (if you are located in Arkansas, Louisiana, Mississippi, Oklahoma, or Texas) or Southeast Toyota Distributors (if you are located in Alabama, Florida, Georgia, South Carolina, or North Carolina). We may also disclose your Vehicle Health Data to your compatible connected device.

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Exterior Image Data

If your vehicle is equipped with advanced driver-assistance features such as Toyota Safety Sense™ (Version 3.0 or later) or Teammate™, we may from time to time de-link and share Exterior Image Data with our affiliates and business partners to help improve and develop advanced driver-assistance features for future vehicles. If you opt-in to External Vehicle Video Capture, Exterior Image Data may be shared with our affiliates and business partners when specific driving events occur (e.g., sudden braking) to help improve and develop automated driving operations and safety features for future vehicles. Our affiliates and business partners may also use de-linked Exterior Image Data of certain road features (e.g., images of road signs) and their locations to develop high-definition maps.

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Aggregated Data Sharing

We may sometimes share non-identifying or aggregated data with business partners for education and research related to environmental and energy issues, advanced technologies, and usage analysis.

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Compatible Third-Party Services

We may send Location Data and Voice Recording transcriptions to compatible third-party services or technologies you have linked to your Connected Services account.

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Service Providers

We may disclose data from your vehicle to service providers who provide certain services, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors.

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Account and Other Connected Information

We may share your Account Information and other connected information with:

  1. Emergency Responders. To provide emergency assistance to you with our Safety Connect® feature. This includes roadside assistance providers.
  2. Our Affiliates. To support vehicle improvement and, if you opt-in, for usage-based insurance products. Also, if your lienholder/lessor is Toyota Motor Credit Corporation (TMCC) and TMCC requests that we find your vehicle because of (1) alleged fraud or (2) breach of your lease, retail installment contract or vehicle loan with TMCC, we can try to locate your vehicle and share that location with TMCC. TMCC will be required to contact us directly and provide us with the information we request to verify the fraud or breach of your lease, retail installment contract, or vehicle loan.
  3. Our Parent Company. We may also share your Account Information to support safety, research, analysis, and product development made by our parent company, Toyota Motor Corporation.
  4. Service Providers. We may disclose your Account Information to service providers who provide certain services, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors.
  5. Wi-Fi Connectivity. With your opt-in consent, Toyota may disclose your Account Information, Vehicle Information (e.g., VIN) and Device Data to the Wi-Fi provider for Wi-Fi connectivity services.
  6. Insurance Providers. We may share your Account Information only if you have provided your prior express consent or as required by law.
  7. Your Dealer. We may share your Account Information and Vehicle Health Data (for Service Connect) only if you have provided your prior express consent or as required by law.
  8. Vehicle Sale or Transfer. If you do not notify us of a sale or transfer of your vehicle, we may continue to send reports and data about the vehicle or Connected Services account to the subscriber’s Account Information currently on file with us. In such case, we are not responsible for any privacy related damages you may suffer.
  9. Law Enforcement. We DO NOT share your Account Information with law enforcement without your consent, unless we are required to do so by law or legal process, as may be required for national security, or where we believe it necessary to prevent harm, injury or loss.

We DO NOT share your Account Information with:

  1. Data Resellers.
  2. Social Networks.
  3. Ad Networks.
  4. Insurance Providers, unless we have your consent or as required by law.

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Data Security

System Defenses

We designed the Connected Services technology to provide data security based on fundamental security principles such as integrity, confidentiality and availability. It employs layers of defense to drive strong safeguarding practices, such as, where appropriate, code and design reviews, security testing, firewalls, intrusion detection systems, signing and encryption.

Private and Public Wireless Networks

We use both private and public wireless networks to receive data transmitted from your vehicle. If a public network is used, the data is encrypted. In addition, your vehicle is designed only to respond to commands from you and any authorized users, or from us and only for those features we provide such as door lock/unlock, remote engine start/stop and vehicle location.

No Warranties

Please note, however, that we cannot completely ensure or warrant the security of any information transmitted to us by you or your vehicle. Your use of your vehicle's Connected Services and App Suite is at your own risk. You have the option to opt-out of Connected Services or request deactivation of data transmission (a) by contacting us via the "SOS" button in your vehicle, (b) by calling Customer Care, or (c) via your Toyota App.

Your Choices, Rights and Consent

Choices

We give you choices about what data you share with us.

Service Connect

You may opt-in to share Vehicle Health Data with your dealer for its own use and allow your dealer, with your express consent, to contact you by cell phone call or text message using an automatic telephone dialing system for service appointments and service-related marketing at the number you provided.

  • You may opt-out of Service Connect at any time, and you will no longer receive cell phone calls and text messages about upcoming service appointments and other service-related marketing messages from your dealer using automatic telephone dialing systems and other systems. To opt-out, you must contact us (1) by calling (800) 331-4331, (2) via the Toyota app, or (3) by replying “STOP” to such text communications. These are the exclusive methods to opt-out for service appointments and service-related marketing text messages and phone calls from your dealer. Please allow five (5) business days to process revocation status.
Fuel Cell and Plug-in Hybrid Vehicle Applications.

You may opt-in to share Vehicle Health Data with your dealer for its own use and allow your dealer, with your express consent, to contact you by cell phone call or text message using an automatic telephone dialing system for service appointments and service-related marketing at the number you provided.

Review and Update.
Deactivation.
  • When you lease or buy a vehicle equipped with Connected Services, data collection is active. You may opt-out of Connected Services or request deactivation of data transmission at any time (a) by contacting us via the "SOS" button in your vehicle, or (b) via your Toyota app, and we will no longer collect certain Location Data, Driving Data, Vehicle Health Data, and Account Information.
Your Privacy Rights.

We provide you with choices with respect to your personal information that we have collected about you. You may exercise your privacy rights by visiting the Toyota Motor North America Privacy Hub at https://privacy.toyota.com, clicking on the "Your Privacy Choices" link on our website, or by calling us at 855-226-4048. Through these methods, we may need to verify your identity to process your request.

  1. Right to Delete. You may have the right to request us to delete the personal information we have collected about you.
  2. Right to Correct. You may have the right to request us to correct inaccurate personal information we maintain about you.
  3. Right to Confirm Processing. You may have the right to confirm whether we are processing your personal information.
  4. Right to Know and Access. You may have the right to request that we provide you with the personal information we have collected about you, including the categories of personal information; the categories of sources from which the personal information is collected; the business or commercial purpose for collecting, selling, or sharing personal information; the categories of third parties to whom we disclose personal information; and the specific pieces of personal information we have collected about you.
  5. Right to Data Portability. You may have the right to receive the information under right (4) in a format, to the extent technically feasible, that is portable, usable, and allows you to transmit the personal information to a person without impediment, where the processing is carried out by automated means.
  6. List of Specific Third Parties. Oregon residents may have the right, at our option, to receive a list of the specific third parties, other than natural persons, to which we have disclosed either (a) your personal information or (b) any personal information.
  7. Right to Opt-Out of Profiling. In the context of this Privacy Notice, we do not engage in processing of your personal information for profiling in furtherance of decisions about you that produce legal or similarly significant effects, so there is no need to provide a right to opt out.
  8. Rights Related to Sharing for Targeted Advertising or Sale. You may have the right to opt out of the sharing of your personal information for targeted advertising or the sale of your personal information.
  9. Rights Related to Sensitive Personal Information. United States privacy laws may provide additional protection for sensitive personal information or data. Where required by law, we will process sensitive personal information with your consent and/or limit the use and disclosure of your sensitive personal information. Please see below for more information.
  10. Right to No Discrimination. You have the right not to be discriminated against for exercising any of your privacy rights. This includes us not: (a) denying you goods or services; (b) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (c) providing you a different level or quality of goods or services; (d) suggesting to you that you will receive a different price or rate for goods or services or a different level or quality of goods or services; or (e) retaliating against you for exercising your privacy rights.
  11. Right to Appeal. If we decline to take action in response to your exercise of a privacy right, we will inform you of the reason for denying your request and provide you instructions on how you may be able to appeal the decision.
DISCLOSURES FOR INDIVIDUALS IN THE UNITED STATES
Summary of Prior 12-Month Personal Information Handling Practices.

In the preceding 12 months, we have collected the categories of personal information set forth in the table below. For details about the precise data points we collect and the categories of sources of such collection, as well as the business and commercial purposes for such collection, please see the Intro/Services and Data Types sections of this Privacy Notice. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients, which we also describe in greater detail in the Data Sharing section of this Privacy Notice:

Category of Personal Information We Collect

Identifiers, such as name, address, phone number, email address, VIN, unique personal identifier, and account information.

Business Purpose for Disclosure
  • To provide Connected Services;
  • For quality confirmation, data analysis, research, and product development;
  • To communicate with you;
  • For security and technical reasons;
  • For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
  • To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
  • Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
  • We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect

Any personal information described in the California Customer Records Act, such as name, address, and phone number.

Business Purpose for Disclosure
  • To provide Connected Services;
  • For quality confirmation, data analysis, research, and product development;
  • To communicate with you;
  • For security and technical reasons;
  • For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
  • To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
  • Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
  • We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect

Commercial information, such as vehicle ownership records and information associated with your current and/or prior owned vehicles.

Business Purpose for Disclosure
  • To provide Connected Services;
  • For quality confirmation, data analysis, research, and product development;
  • To communicate with you;
  • For security and technical reasons;
  • For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
  • To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
  • Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
  • We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect

Internet or other electronic network activity information, such as your interaction with electronic Connected Services.

Business Purpose for Disclosure
  • To provide Connected Services;
  • For quality confirmation, data analysis, research, and product development;
  • To communicate with you;
  • For security and technical reasons;
  • For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
  • To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
  • Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
  • We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect

Biometric information, such as Facial Geometric Features.

Business Purpose for Disclosure

This category of personal information will only be stored on your vehicle and not transmitted to Toyota or other parties.

Category of Recipients

This category of personal information will only be stored on your vehicle and not transmitted to Toyota or other parties.

Category of Personal Information We Collect

Geolocation data, such as Location Data and Remote Data.

Business Purpose for Disclosure
  • To provide Connected Services;
  • For quality confirmation, data analysis, research, and product development;
  • To communicate with you;
  • For security and technical reasons;
  • For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
  • To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
  • Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
  • We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect

Audio, electronic, visual, or similar information, such as Voice Recordings, Voice Services, Interior Image Data, and Exterior Image Data.

Business Purpose for Disclosure

The below does not apply to Interior Image Data, which will only be stored on your vehicle and not transmitted to Toyota or other parties.
Otherwise, this category of personal information may have been disclosed for the following business purposes:

  • To provide Connected Services;
  • For quality confirmation, data analysis, research, and product development;
  • To communicate with you;
  • For security and technical reasons;
  • For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
  • To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients

The below does not apply to Interior Image Data, which will only be stored on your vehicle and not transmitted to Toyota or other parties.
Otherwise, this category of personal information may have been disclosed to the following recipients:

  • Service providers and/or contractors, such as cloud hosting, voice assistant technology, telematics software, and subscription management vendors; and
  • We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect

Inferences drawn from any of the information identified herein, such as preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Business Purpose for Disclosure
  • To provide Connected Services;
  • For quality confirmation, data analysis, research, and product development;
  • To communicate with you;
  • For security and technical reasons;
  • For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
  • To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
  • Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
  • We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect

Sensitive personal information, such as precise geolocation (Location Data and Remote Data) and biometric data (Facial Geometric Features).

Business Purpose for Disclosure

The below does not apply to Facial Geometric Features, which will only be stored on your vehicle and not transmitted to Toyota or other parties.
Precise geolocation data may have been disclosed for the following business purposes:

  • To provide Connected Services;
  • For quality confirmation, data analysis, research, and product development;
  • To communicate with you;
  • For security and technical reasons;
  • For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
  • To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients

The below does not apply to Facial Geometric Features, which will only be stored on your vehicle and not transmitted to Toyota or other parties.
Precise geolocation data may have been disclosed to the following recipients:

  • Service providers and/or contractors, such as cloud hosting, voice assistant technology, telematics software, and subscription management vendors; and
  • We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect

Information connected with your vehicle, such as Vehicle Information, Remote Data, Driving Data, and Vehicle Health Data, as described in the Data Types section of this Privacy Notice.

Business Purpose for Disclosure
  • For quality confirmation, data analysis, research, and product development;
  • To communicate with you;
  • For security and technical reasons;
  • For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
  • To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
  • Service providers and/or contractors, such as cloud hosting, voice assistant technology, telematics software, and subscription management vendors; and
  • We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.

As described in greater detail in the Data Sharing section of this Privacy Notice, we may also disclose your personal information to third parties at your direction and with your consent.

SELLING OR SHARING OF PERSONAL INFORMATION.

Below, we describe the categories of personal information we may sell or share for targeted advertising currently and in the preceding 12 months. We also describe the third parties who received or may receive the personal information and the business or commercial purpose for the sale or sharing. However, we do not knowingly sell, share, use for targeted advertising, or disclose the personal information of minors under the age of 16. For more information about opting out of this sale or sharing, please see above.

Category of Personal Information

Identifiers, such as name, address, phone number, email address, and account information.

Sold or Shared

We may have sold or shared this category of personal information.

Category of Third Party

We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.

Business or Commercial Purpose for Sale or Sharing

To offer a satellite radio subscription service and for related marketing campaigns.

Category of Personal Information

Any personal information described in the California Customer Records Act, such as your name, address, and phone number.

Sold or Shared

We may have sold or shared this category of personal information.

Category of Third Party

We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.

Business or Commercial Purpose for Sale or Sharing

To offer a satellite radio subscription service and for related marketing campaigns.

Category of Personal Information

Commercial information, such as vehicle ownership records and information associated with your current and/or prior owned vehicles.

Sold or Shared

We may have sold or shared this category of personal information.

Category of Third Party

We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.

Business or Commercial Purpose for Sale or Sharing

To offer a satellite radio subscription service and for related marketing campaigns.

Category of Personal Information

Inferences drawn from any of the information identified herein, such as preferences, characteristics, predispositions, and behavior.

Sold or Shared

We may have sold or shared this category of personal information.

Category of Third Party

We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.

Business or Commercial Purpose for Sale or Sharing

To offer a satellite radio subscription service and for related marketing campaigns.

Sensitive Personal Information. Under United States privacy laws, certain types of personal information are considered “sensitive” personal information or data and require additional data privacy rights and obligations. We may collect precise geolocation (i.e., Location Data and Remote Data) and biometric data (i.e., Facial Geometric Features), as described in the Summary of Prior 12-Month Personal Information Handling Practices section, which may be considered sensitive personal information or data. Where required by law, we will obtain your consent before processing your sensitive personal information. Unless we obtain your consent, we will not use your sensitive personal information for our marketing purposes or provide your sensitive personal information to other parties for their own purposes. We will also generally use your sensitive personal information for limited purposes, such as to provide the goods or services you requested; to prevent, detect, and investigate security incidents; to resist malicious, deceptive, fraudulent or illegal actions; to ensure physical safety; and to verify or maintain the quality or safety of our products, services or devices.

Opt-Out Preference Signals. If you visit certain Toyota websites while logged into your account, we also honor opt-out preference signals if technically capable. An opt-out preference signal is a signal that is sent by a platform, technology, or mechanism on your behalf that communicates your choice to opt-out of sharing for targeted advertisements or sale of your personal information. You can learn more about implementing opt-out preference signals at https://globalprivacycontrol.org/ or by exploring other developing technologies and services that offer this tool.

Authorized Agents. You may exercise your privacy rights through an authorized agent. If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact us at 855-226-4048.

Additional Disclosure for California Residents. California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please visit the Toyota Motor North America Privacy Hub at https://privacy.toyota.com or call us at 855-226-4048.

You Agree To This Privacy Notice When You:
  • Purchase or lease a vehicle equipped with Connected Services.
  • Use Connected Services in your vehicle.
  • Agree to a Subscription Agreement for your Connected Services.
  • Agree to an End User License Agreement for your App Suite.
  • Use Compatible Third Party Services in connection with your App Suite.

Warning: By agreeing to this Privacy Notice, you specifically consent to our electronic collection and use of your vehicle data and Account Information as described above, and our storage of such data wherever we designate. You can choose to opt-out of Connected Services. You can also request deactivation of data transmission, which disables our collection and use of certain vehicle data and Account Information as described above.

Please note: Where required by law, we will obtain specific consent through additional transparency notices and your affirmative opt-in that intentionally directs us to process and/or disclose your personal information.

 

TERMS OF USE (PDF)

VEHICLE SOFTWARE END USER LICENSE AGREEMENT (PDF)

MOBILE APP END USER LICENSE AGREEMENT (PDF)

Contact Us

If you have questions or concerns about this Privacy Notice, or would like to update your Account Information, please contact us. If you would like to opt-out of Connected Services or request deactivation of data transmission at any time (a) by contacting us via the "SOS" button in your vehicle, or (b) via your Toyota app, and we will no longer collect certain Location Data, Driving Data, Vehicle Health Data, and Account Information.


Phone:
(800) 331-4331
Link:
https://www.toyota.com/support/contact-us
Support Request Link:
https://support.toyota.com/s/questions-comments
Address:
Toyota Motor Sales, U.S.A., Inc.
P.O. Box 259001
Plano, TX 75025-9001

 

CONNECTED SERVICES PRIVACY NOTICE (PDF)