2024 Prius Prime

Starting MSRP $ 32,975^*

XSE Premium shown in Guardian Gray. Vehicle shown with options using visual effects. Limited availability.

pick up where you left off

latest build updated 1/6/23

[model name] [grade name]

MSRP*

$xx,xxx

Est. MPG* / MPGe*

xx/xx

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Efficiency that performs.

With added plug-in capability, you’ll find yourself going farther than you thought possible.

DRAG TO ROTATE

SELECT A COLOR

Guardian Gray

Prices and colors may vary by model.

Prius Prime Specs

ALL-ELECTRIC DRIVING RANGE

Up to 44 Miles Est. All-Electric Driving Range ^*

HORSEPOWER

220

EST. MPG/MPGe

Up to 52/127 Combined Est. MPG/MPGe ^*

0-60 MPH

6.6 Seconds ^*

TRANSMISSION

Electronically controlled Continuously Variable Transmission (ECVT)

ENGINE

2.0 4-Cylinder Hybrid

Imagine the Benefits

Incentives & Rebates ^* based on your location 43215

Depending on your location you may be eligible for EV rebates, incentives or benefits. ^* Personalize your information to see what's available.

Unleash more possibilities.

Discover what makes Prius Prime stand out.

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Advanced intelligence in every drive.

From helping you get into that perfect parking spot with Advanced Park, ^* to getting you through stop-and-go traffic with Traffic Jam Assist, ^* Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial ^* ^* or subscription.

Optimized for performance. feature image

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Optimized for performance.

Prius Prime's intelligent combination of gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy an estimated all-electric driving range of up to 44 miles ^* to help bring efficiency to your commutes.

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Design with purpose.

With its futuristic design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.

High efficiency. Low impact.

FULL CHARGE

Up to 44 miles estimated all-electric driving range ^*

More Than

42000

Charging stations across the United States ^*

Discover Your Prius Prime

3 unique grades to choose from

$32,975

Base MSRP ^*

52/127

Est. MPG/MPGe ^*

Top-mount Multi-Information Display (MID) with indicators and 7-in. LCD display
Blind Spot Monitor (BSM) ^* with Rear Cross-Traffic Alert (RCTA) ^*
8.0-in. Toyota Audio Multimedia display

XSE

$36,225

Base MSRP ^*

48/114

Est. MPG/MPGe ^*

19-in. alloy wheels and 195/50R19 tires
Qi-compatible wireless smartphone charging ^* with charge indicator light
SofTex^®-trimmed ^* front seats with 8-way power-adjustable driver's seat

XSE Premium

$39,670

Base MSRP ^*

48/114

Est. MPG/MPGe ^*

Fixed glass roof
12.3-in. Toyota Audio Multimedia touchscreen display
8-speaker JBL^® ^* Premium Audio including amplifier

We currently offer more low and zero emission vehicles combined than any other automaker, to give customers numerous choices to reduce their carbon footprint.

Our lineup brings you more than just your choice of electrified powertrains: Hybrid EV, Plug-in Hybrid EV, Battery EV and Fuel Cell EV. Whatever you’re looking for in a ride—size, style, efficiency, speed—there’s a vehicle to suit your lifestyle that allows you to put more electrified miles on the road.

Whether Toyota is decreasing its plastic waste, supporting water conservation efforts, or expanding programs that protect critical species, we are committed to reducing our environmental footprint and creating a positive impact on society. See Environmental Sustainability (toyota.com) for more information.