NOW, THE CHALLENGE IS EVEN GREATER

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Environmental Challenge 1:

BY 2050, WE WILL REDUCE GLOBAL AVERAGE CO2 EMISSIONS DURING OPERATION FROM NEW TOYOTA VEHICLES.

Reducing CO2 emissions by 90 percent from new vehicles by 2050 is a really big deal. That’s why we’re working today to innovate and introduce next-generation powertrains and vehicles. Products like Prius Prime and Mirai will move us closer to a low-carbon future.

Environmental Challenge 2:

BY 2050, WE WILL COMPLETELY ELIMINATE ALL CO2 EMISSIONS FROM THE ENTIRE VEHICLE LIFE CYCLE.

To achieve Challenge 2, the manufacturing of parts and materials we purchase to assemble our vehicles will no longer emit CO2. This goal requires close collaboration with suppliers and dealers to scale up progress as we work toward Toyota’s vision for a better planet.

Environmental Challenge 3:

BY 2050, WE WILL ACHIEVE ZERO CO2 EMISSIONS AT ALL PLANTS WORLDWIDE.

Challenge 3 demands we rethink the way we power our facilities, especially our North American manufacturing plants where we assemble Toyota vehicles. So today, we are implementing projects that reduce our energy consumption and increase our use of renewable energy.

Environmental Challenge 4:

BY 2050, TOYOTA WILL ENSURE ALL TOYOTA FACILITIES AND PROCESSES CONSERVE AND PROTECT WATER RESOURCES.

Availability of clean water is increasingly important, especially to communities in water-stressed regions of North America. Toyota will continue to manage, protect and conserve this critical resource. That’s why Toyota is focused on reducing our water use and exploring options for reusing and recycling water, especially at our manufacturing facilities.

Environmental Challenge 5:

BY 2050, TOYOTA WILL ENSURE ALL TOYOTA FACILITIES AND PROCESSES SUPPORT A RECYCLING-BASED SOCIETY.

Challenge 5 requires us to help establish a society where sustainable materials are used and waste becomes a thing of the past. That’s why we continue to look for ways to keep materials circulating and out of landfills—taking Reduce, Reuse and Recycle to a whole new level.

Environmental Challenge 6:

BY 2050, TOYOTA WILL ENSURE ALL TOYOTA FACILITIES AND PROCESSES OPERATE IN HARMONY WITH NATURE.

We know Toyota provides important benefits to the local communities where we live, work and play. We also know that each location has a unique and important natural balance of plants, animals and ecosystems. That’s why Challenge 6 supports our efforts to minimize the disruption of natural habitats as we plan, construct and manage our facilities across North America.