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ALL IN. ALL SEASON.
Here’s to another year of big plays, exciting giveaways and unforgettable experiences.
TEAM TOYOTA ATHLETES
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Meet the team.
Between rising superstars and former champions, our roster has never been better.
Explore Athletes
Partnership Highlights
Our Starting Lineup
Cars & Minivan
Trucks
Crossovers & SUVs
Electrified
Upcoming Vehicles
Cars & Minivan
Trucks
Crossovers & SUVs
Electrified
Upcoming Vehicles
Hybrid EV Available
As shown: $28,640
31/38 MPG Est. City/Hwy Rating
2026
Corolla
Discover more fun in every curve.
$22,925
Starting MSRP
32/41
Up to Est. City/Hwy
MPG Rating
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Build
As shown: $26,980.
30/38 MPG Est. City/Hwy Rating
2026
Corolla Hatchback
Own the streets in iconic style.
$24,380
Starting MSRP
32/41
Up to Est. City/Hwy
MPG Rating
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Build
Hybrid EV
As shown: $32,800.
52/52 MPG Est. City/Hwy Rating
2026
Prius
Dynamic in motion and standstill.
$28,550
Starting MSRP
57/56
Up to Est. City/Hwy
MPG Rating
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Build
Plug-in Hybrid EV
As shown: $37,795.
48/114 MPG/MPGe Est. Combined Rating
2026
Prius Plug-in Hybrid
Plug-in capability designed to take you farther.
$33,775
Starting MSRP
52/127
Up to Est. MPG/MPGe
Combined Rating
Explore
Build
Hybrid EV
As shown: $34,600.
46/46 MPG Est. City/Hwy Rating
2026
Camry
Chase your daily thrills in style.
$29,100
Starting MSRP
52/49
Up to Est. City/Hwy
MPG Rating
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Build
As shown: $39,065.
20/26 Up to MPG Est. City/Hwy Rating
2026
GR86
More miles mean more fun. Wherever you’re driving.
$31,200
Starting MSRP
21/30
Up to Est. City/Hwy
MPG Rating
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Build
As shown: $48,440;
19/27 MPG Est. City/Hwy Rating
2026
GR Corolla
Built to push the limits.
$39,920
Starting MSRP
21/28
Up to Est. City/Hwy
MPG Rating
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Build
As shown: $69,350
19/26 MPG Est. City/Hwy Rating
2026
GR Supra
Outpace your limits.
$58,300
Starting MSRP
22/29
Up to Est. City/Hwy
MPG Rating
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Build
Hybrid EV
As shown: $51,410.
35/36 MPG Est. City/Hwy Rating
2026
Sienna
Make room for whoever and whatever the day brings.
$40,420
Starting MSRP
36/36
Up to Est. City/Hwy
MPG Rating
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Build
Hybrid EV
As shown: $55,965.
29/32 MPG Est. City/Hwy Rating
2026
Toyota Crown
Crafted to captivate.
$41,440
Starting MSRP
42/41
Up to Est. City/Hwy
MPG Rating
Explore
Build
Fuel Cell EV
As shown: $52,270.
76/71 MPGe Est. City/Hwy Rating
2026
Mirai
Clean mobility that elevates style and performance.
$51,795
Starting MSRP
76/71
Est. City/Hwy
MPGe Rating
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Build
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Hybrid EV Available
As shown: $47,940.
18/23 MPG Est. City/Hwy Rating
2026
Tacoma
Built to take on whatever’s in front of you.
$32,245
Starting MSRP
21/26
Up to Est. City/Hwy
MPG Rating
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Build
Hybrid EV Available
As shown: $62,165.
17/23 MPG Est. City/Hwy Rating
2026
Tundra
Powerfully equipped for the day and the day off.
$41,260
Starting MSRP
18/23
Up to Est. City/Hwy
MPG Rating
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Build
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Hybrid EV Available
As shown: $32,557.
31/33 MPG Est. City/Hwy Rating
2026
Corolla Cross
Find your perfect fit.
$25,035
Starting MSRP
31/33
Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $45,140.
44/39 MPG Est. City/Hwy Rating
2026
RAV4
Grab life and go.
$31,900
Starting MSRP
44/38
Up to Est. City/Hwy
MPG Rating
Explore
Build
Plug-in Hybrid EV
As shown: $52,120.
38/94 MPG/MPGe Est. Combined Rating
2025
RAV4 Plug-in Hybrid
Energize every adventure, big or small.
$44,815
Starting MSRP
38/94
Est. MPG/MPGe
Combined Rating
Explore
Build
Battery EV
As shown: $43,300
299-Mile Est. Range Rating
2026
bZ
Built to move you. Designed to electrify.
$34,900
Starting MSRP
314 miles
Up to Est.
Range Rating
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Build
Battery EV
As shown: $45,650
281-Mile Est. Range Rating
2026
bZ Woodland
Energize every passion.
$45,300
Starting MSRP
281 miles
Up to Est.
Range Rating
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Build
Battery EV
As shown: $40,500
273-Mile Est. Range Rating
2026
C-HR
Stylish, savvy, and ready for what’s next.
$37,000
Starting MSRP
287 miles
Up to Est.
Range Rating
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Build
Hybrid EV Available
As shown: $53,225.
21/28 MPG Est. City/Hwy Rating
2026
Highlander
For life's biggest moments and everything else along the way.
$45,570
Starting MSRP
21/28
Up to Est. City/Hwy
MPG Rating
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Build
Hybrid EV Available
As shown: $55,320
20/26 MPG Est. City/Hwy Rating
2026
Grand Highlander
Capability, comfort and confidence—with room to spare.
$41,660
Starting MSRP
21/28
Up to Est. City/Hwy
MPG Rating
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Build
Hybrid EV Available
As shown: $57,035.
19/25 MPG Est. City/Hwy Rating
2026
4Runner
Capability, comfort and confidence—with room to spare.
$41,870
Starting MSRP
20/26
Up to Est. City/Hwy
MPG Rating
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Build
Hybrid EV
As shown: $48,890.
39/37 MPG Est. City/Hwy Rating
2026
Toyota Crown Signia
Embrace life's adventures with effortless elegance.
$44,490
Starting MSRP
39/37
Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $69,865.
22/25 MPG Est. City/Hwy Rating
2026
Land Cruiser
Adventure Starts Here.
$57,600
Starting MSRP
22/25
Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $84,260.
19/22 MPG Est. City/Hwy Rating
2026
Sequoia
Expertly equipped and yours to command.
$64,825
Starting MSRP
21/24
Up to Est. City/Hwy
MPG Rating
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Build
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Hybrid EV
As shown: $29,090.
Up to 47/41 MPG Est. City/Hwy Rating
2026
Corolla Hybrid
Reveal the joy in every drive.
$24,775
Starting MSRP
53/46
Up to Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $32,800.
52/52 MPG Est. City/Hwy Rating
2026
Prius
Exciting vibes ahead.
$28,550
Starting MSRP
57/56
Up to Est. City/Hwy
MPG Rating
Explore
Build
Plug-in Hybrid EV
As shown: $37,795.
48/114 MPG/MPGe Est. Combined Rating
2026
Prius Plug-in Hybrid
Plug-in capability designed to take you farther.
$33,775
Starting MSRP
52/127
Up to Est. MPG/MPGe
Combined Rating
Explore
Build
Hybrid EV
As shown: $34,600.
46/46 MPG Est. City/Hwy Rating
2026
Camry
Chase your daily thrills in style.
$29,100
Starting MSRP
52/49
Up to Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $35,180
46/39 MPG Est. City/Hwy Rating
2026
Corolla Cross Hybrid
Take possibilities even further.
$29,395
Starting MSRP
46/39
Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $45,140.
44/39 MPG Est. City/Hwy Rating
2026
RAV4
Grab life and go.
$31,900
Starting MSRP
44/38
Up to Est. City/Hwy
MPG Rating
Explore
Build
Plug-in Hybrid EV
As shown: $52,120.
38/94 MPG/MPGe Est. Combined Rating
2025
RAV4 Plug-in Hybrid
Energize every adventure, big or small.
$44,815
Starting MSRP
38/94
Est. MPG/MPGe
Combined Rating
Explore
Build
Battery EV
As shown: $43,300
299-Mile Est. Range Rating
2026
bZ
Built to move you. Designed to electrify.
$34,900
Starting MSRP
314 miles
Up to Est.
Range Rating
Explore
Build
Battery EV
As shown: $45,650
281-Mile Est. Range Rating
2026
bZ Woodland
Energize every passion.
$45,300
Starting MSRP
281 miles
Up to
Est. Range Rating
Explore
Build
Battery EV
As shown: $40,500
273-Mile Est. Range Rating
2026
C-HR
Stylish, savvy, and ready for what’s next.
$37,000
Starting MSRP
287 miles
Up to Est.
Range Rating
Explore
Build
Hybrid EV
As shown: $51,410.
35/36 MPG Est. City/Hwy Rating
2026
Sienna
Make room for whoever and whatever the day brings.
$40,420
Starting MSRP
36/36
Up to Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $55,450.
35/34 MPG Est. City/Hwy Rating
2026
Highlander Hybrid
Power, style and everyday ease.
$47,320
Starting MSRP
35/35
Up to Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $55,965.
29/32 MPG Est. City/Hwy Rating
2026
Toyota Crown
Crafted to captivate.
$41,440
Starting MSRP
42/41
Up to Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $48,890.
39/37 MPG Est. City/Hwy Rating
2026
Toyota Crown Signia
Embrace life's adventures with effortless elegance.
$44,490
Starting MSRP
39/37
Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $53,490.
36/32 MPG Est. City/Hwy Rating
2026
Grand Highlander Hybrid
Maximize adventure in style.
$45,010
Starting MSRP
37/34
Up to Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $65,674.
22/24 MPG Est. City/Hwy Rating
2026
Tacoma i-FORCE MAX
Dominate the day.
$47,035
Starting MSRP
23/24
Up to Est. City/Hwy
MPG Rating
Explore
Build
Fuel Cell EV
As shown: $52,270.
76/71 MPGe Est. City/Hwy Rating
2026
Mirai
Clean mobility that elevates style and performance.
$51,795
Starting MSRP
76/71
Est. City/Hwy
MPGe Rating
Explore
Build
Hybrid EV
As shown: $68,895.
23/24 MPG Est. City/Hwy Rating
2026
4Runner i-FORCE MAX
The ultimate companion for escape, fun and adventure.
$53,090
Starting MSRP
23/24
Up to Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $69,865.
22/25 MPG Est. City/Hwy Rating
2026
Land Cruiser
Adventure Starts Here.
$57,600
Starting MSRP
22/25
Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $71,685.
19/22 MPG Est. City/Hwy Rating
2026
Tundra i-FORCE MAX
Modern muscle that's ready to power your adventures.
$58,560
Starting MSRP
20/24
Up to Est. City/Hwy
MPG Rating
Explore
Build
Hybrid EV
As shown: $84,260.
19/22 MPG Est. City/Hwy Rating
2026
Sequoia
Expertly equipped and yours to command.
$64,825
Starting MSRP
21/24
Up to Est. City/Hwy
MPG Rating
Explore
Build
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2026
RAV4 Plug-in Hybrid
All-new, all charged up.
Learn More
2027
Highlander
Take on every day with sleek style, modern tech and three rows, now—all-electric.
Learn More
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