Choices
We give you choices about what data you share with us.
Service Connect
You may opt-in to share Vehicle Health Data with your dealer for its own use and allow your dealer, with your express consent, to contact you by cell phone call or text message using an automatic telephone dialing system for service appointments and service-related marketing at the number you provided.
- You may opt-out of Service Connect at any time, and you will no longer receive cell phone calls and text messages about upcoming service appointments and other service-related marketing messages from your dealer using automatic telephone dialing systems and other systems. To opt-out, you must contact us (1) by calling (800) 331-4331, (2) via the Toyota app, or (3) by replying “STOP” to such text communications. These are the exclusive methods to opt-out for service appointments and service-related marketing text messages and phone calls from your dealer. Please allow five (5) business days to process revocation status.
Fuel Cell and Plug-in Hybrid Vehicle Applications.
You may opt-in to share Vehicle Health Data with your dealer for its own use and allow your dealer, with your express consent, to contact you by cell phone call or text message using an automatic telephone dialing system for service appointments and service-related marketing at the number you provided.
Review and Update.
Deactivation.
- When you lease or buy a vehicle equipped with Connected Services, data collection is active. You may opt-out of Connected Services or request deactivation of data transmission at any time (a) by contacting us via the "SOS" button in your vehicle, or (b) via your Toyota app, and we will no longer collect certain Location Data, Driving Data, Vehicle Health Data, and Account Information.
Your Privacy Rights.
We provide you with choices with respect to your personal information that we have collected about you. You may exercise your privacy rights by visiting the Toyota Motor North America Privacy Hub at https://privacy.toyota.com, clicking on the "Your Privacy Choices" link on our website, or by calling us at 855-226-4048. Through these methods, we may need to verify your identity to process your request.
- Right to Delete. You may have the right to request us to delete the personal information we have collected about you.
- Right to Correct. You may have the right to request us to correct inaccurate personal information we maintain about you.
- Right to Confirm Processing. You may have the right to confirm whether we are processing your personal information.
- Right to Know and Access. You may have the right to request that we provide you with the personal information we have collected about you, including the categories of personal information; the categories of sources from which the personal information is collected; the business or commercial purpose for collecting, selling, or sharing personal information; the categories of third parties to whom we disclose personal information; and the specific pieces of personal information we have collected about you.
- Right to Data Portability. You may have the right to receive the information under right (4) in a format, to the extent technically feasible, that is portable, usable, and allows you to transmit the personal information to a person without impediment, where the processing is carried out by automated means.
- List of Specific Third Parties. Oregon residents may have the right, at our option, to receive a list of the specific third parties, other than natural persons, to which we have disclosed either (a) your personal information or (b) any personal information.
- Right to Opt-Out of Profiling. In the context of this Privacy Notice, we do not engage in processing of your personal information for profiling in furtherance of decisions about you that produce legal or similarly significant effects, so there is no need to provide a right to opt out.
- Rights Related to Sharing for Targeted Advertising or Sale. You may have the right to opt out of the sharing of your personal information for targeted advertising or the sale of your personal information.
- Rights Related to Sensitive Personal Information. United States privacy laws may provide additional protection for sensitive personal information or data. Where required by law, we will process sensitive personal information with your consent and/or limit the use and disclosure of your sensitive personal information. Please see below for more information.
- Right to No Discrimination. You have the right not to be discriminated against for exercising any of your privacy rights. This includes us not: (a) denying you goods or services; (b) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; (c) providing you a different level or quality of goods or services; (d) suggesting to you that you will receive a different price or rate for goods or services or a different level or quality of goods or services; or (e) retaliating against you for exercising your privacy rights.
- Right to Appeal. If we decline to take action in response to your exercise of a privacy right, we will inform you of the reason for denying your request and provide you instructions on how you may be able to appeal the decision.
DISCLOSURES FOR INDIVIDUALS IN THE UNITED STATES
Summary of Prior 12-Month Personal Information Handling Practices.
In the preceding 12 months, we have collected the categories of personal information set forth in the table below. For details about the precise data points we collect and the categories of sources of such collection, as well as the business and commercial purposes for such collection, please see the Intro/Services and Data Types sections of this Privacy Notice. In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients, which we also describe in greater detail in the Data Sharing section of this Privacy Notice:
Category of Personal Information We Collect
Identifiers, such as name, address, phone number, email address, VIN, unique personal identifier, and account information.
Business Purpose for Disclosure
- To provide Connected Services;
- For quality confirmation, data analysis, research, and product development;
- To communicate with you;
- For security and technical reasons;
- For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
- To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
- Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
- We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect
Any personal information described in the California Customer Records Act, such as name, address, and phone number.
Business Purpose for Disclosure
- To provide Connected Services;
- For quality confirmation, data analysis, research, and product development;
- To communicate with you;
- For security and technical reasons;
- For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
- To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
- Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
- We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect
Commercial information, such as vehicle ownership records and information associated with your current and/or prior owned vehicles.
Business Purpose for Disclosure
- To provide Connected Services;
- For quality confirmation, data analysis, research, and product development;
- To communicate with you;
- For security and technical reasons;
- For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
- To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
- Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
- We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect
Internet or other electronic network activity information, such as your interaction with electronic Connected Services.
Business Purpose for Disclosure
- To provide Connected Services;
- For quality confirmation, data analysis, research, and product development;
- To communicate with you;
- For security and technical reasons;
- For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
- To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
- Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
- We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect
Biometric information, such as Facial Geometric Features.
Business Purpose for Disclosure
This category of personal information will only be stored on your vehicle and not transmitted to Toyota or other parties.
Category of Recipients
This category of personal information will only be stored on your vehicle and not transmitted to Toyota or other parties.
Category of Personal Information We Collect
Geolocation data, such as Location Data and Remote Data.
Business Purpose for Disclosure
- To provide Connected Services;
- For quality confirmation, data analysis, research, and product development;
- To communicate with you;
- For security and technical reasons;
- For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
- To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
- Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
- We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect
Audio, electronic, visual, or similar information, such as Voice Recordings, Voice Services, Interior Image Data, and Exterior Image Data.
Business Purpose for Disclosure
The below does not apply to Interior Image Data, which will only be stored on your vehicle and not transmitted to Toyota or other parties.
Otherwise, this category of personal information may have been disclosed for the following business purposes:
- To provide Connected Services;
- For quality confirmation, data analysis, research, and product development;
- To communicate with you;
- For security and technical reasons;
- For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
- To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
The below does not apply to Interior Image Data, which will only be stored on your vehicle and not transmitted to Toyota or other parties.
Otherwise, this category of personal information may have been disclosed to the following recipients:
- Service providers and/or contractors, such as cloud hosting, voice assistant technology, telematics software, and subscription management vendors; and
- We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect
Inferences drawn from any of the information identified herein, such as preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.
Business Purpose for Disclosure
- To provide Connected Services;
- For quality confirmation, data analysis, research, and product development;
- To communicate with you;
- For security and technical reasons;
- For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
- To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
- Service providers and/or contractors, such as cloud hosting, marketing, voice assistant technology, telematics software, and subscription management vendors; and
- We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect
Sensitive personal information, such as precise geolocation (Location Data and Remote Data) and biometric data (Facial Geometric Features).
Business Purpose for Disclosure
The below does not apply to Facial Geometric Features, which will only be stored on your vehicle and not transmitted to Toyota or other parties.
Precise geolocation data may have been disclosed for the following business purposes:
- To provide Connected Services;
- For quality confirmation, data analysis, research, and product development;
- To communicate with you;
- For security and technical reasons;
- For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
- To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
The below does not apply to Facial Geometric Features, which will only be stored on your vehicle and not transmitted to Toyota or other parties.
Precise geolocation data may have been disclosed to the following recipients:
- Service providers and/or contractors, such as cloud hosting, voice assistant technology, telematics software, and subscription management vendors; and
- We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
Category of Personal Information We Collect
Information connected with your vehicle, such as Vehicle Information, Remote Data, Driving Data, and Vehicle Health Data, as described in the Data Types section of this Privacy Notice.
Business Purpose for Disclosure
- For quality confirmation, data analysis, research, and product development;
- To communicate with you;
- For security and technical reasons;
- For other purposes described to you at or before the time we provide you notice, including the services listed in the Data Sharing section of this Privacy Notice; and
- To fulfill our compliance or legal obligations or as otherwise permitted by applicable laws.
Category of Recipients
- Service providers and/or contractors, such as cloud hosting, voice assistant technology, telematics software, and subscription management vendors; and
- We may also have disclosed this category of personal information to other parties, as described in greater detail in the Data Sharing section of this Privacy Notice.
As described in greater detail in the Data Sharing section of this Privacy Notice, we may also disclose your personal information to third parties at your direction and with your consent.
SELLING OR SHARING OF PERSONAL INFORMATION.
Below, we describe the categories of personal information we may sell or share for targeted advertising currently and in the preceding 12 months. We also describe the third parties who received or may receive the personal information and the business or commercial purpose for the sale or sharing. However, we do not knowingly sell, share, use for targeted advertising, or disclose the personal information of minors under the age of 16. For more information about opting out of this sale or sharing, please see above.
Category of Personal Information
Identifiers, such as name, address, phone number, email address, and account information.
Sold or Shared
We may have sold or shared this category of personal information.
Category of Third Party
We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.
Business or Commercial Purpose for Sale or Sharing
To offer a satellite radio subscription service and for related marketing campaigns.
Category of Personal Information
Any personal information described in the California Customer Records Act, such as your name, address, and phone number.
Sold or Shared
We may have sold or shared this category of personal information.
Category of Third Party
We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.
Business or Commercial Purpose for Sale or Sharing
To offer a satellite radio subscription service and for related marketing campaigns.
Category of Personal Information
Commercial information, such as vehicle ownership records and information associated with your current and/or prior owned vehicles.
Sold or Shared
We may have sold or shared this category of personal information.
Category of Third Party
We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.
Business or Commercial Purpose for Sale or Sharing
To offer a satellite radio subscription service and for related marketing campaigns.
Category of Personal Information
Inferences drawn from any of the information identified herein, such as preferences, characteristics, predispositions, and behavior.
Sold or Shared
We may have sold or shared this category of personal information.
Category of Third Party
We may have sold or shared this category of personal information to a third party who provides a satellite radio subscription service.
Business or Commercial Purpose for Sale or Sharing
To offer a satellite radio subscription service and for related marketing campaigns.
Sensitive Personal Information. Under United States privacy laws, certain types of personal information are considered “sensitive” personal information or data and require additional data privacy rights and obligations. We may collect precise geolocation (i.e., Location Data and Remote Data) and biometric data (i.e., Facial Geometric Features), as described in the Summary of Prior 12-Month Personal Information Handling Practices section, which may be considered sensitive personal information or data. Where required by law, we will obtain your consent before processing your sensitive personal information. Unless we obtain your consent, we will not use your sensitive personal information for our marketing purposes or provide your sensitive personal information to other parties for their own purposes. We will also generally use your sensitive personal information for limited purposes, such as to provide the goods or services you requested; to prevent, detect, and investigate security incidents; to resist malicious, deceptive, fraudulent or illegal actions; to ensure physical safety; and to verify or maintain the quality or safety of our products, services or devices.
Opt-Out Preference Signals. If you visit certain Toyota websites while logged into your account, we also honor opt-out preference signals if technically capable. An opt-out preference signal is a signal that is sent by a platform, technology, or mechanism on your behalf that communicates your choice to opt-out of sharing for targeted advertisements or sale of your personal information. You can learn more about implementing opt-out preference signals at https://globalprivacycontrol.org/ or by exploring other developing technologies and services that offer this tool.
Authorized Agent/Power of Attorney/Conservatorship/Guardianship.
Where permitted by state law, you may exercise privacy rights through an authorized agent, power of attorney, conservatorship, or guardianship.
If we receive your request through an authorized agent with written authority, we will request evidence you provided such agent with valid written authority to submit privacy rights requests on your behalf.
For anything other than a power of attorney, conservatorship, or guardianship, please complete, sign, and provide your authorized agent with the “TMNA Authorized Agent Designation” document that can be found here. Certain privacy rights requests may require you to complete the identity verification process.
If you are an authorized agent seeking to make a privacy rights request (where permitted by state law), you may submit a request by:
- Visiting our Privacy Hub at https://privacy.toyota.com
- Selecting the requestor’s state of residency
- Selecting submitted by “Authorized Agent”
- Completing the online form
- Uploading the completed and signed “TMNA Authorized Agent Designation”
You may also contact us at 855-226-4048 for assistance.
If you are submitting a privacy request with a power of attorney, conservatorship, or guardianship (where permitted by state law), please contact us at 855-226-4048.
Additional Disclosure for California Residents. California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please visit the Toyota Motor North America Privacy Hub at https://privacy.toyota.com or call us at 855-226-4048.
You Agree To This Privacy Notice When You:
- Purchase or lease a vehicle equipped with Connected Services.
- Use Connected Services in your vehicle.
- Agree to a Subscription Agreement for your Connected Services.
- Agree to an End User License Agreement for your App Suite.
- Use Compatible Third Party Services in connection with your App Suite.
Warning: By agreeing to this Privacy Notice, you specifically consent to our electronic collection and use of your vehicle data and Account Information as described above, and our storage of such data wherever we designate. You can choose to opt-out of Connected Services. You can also request deactivation of data transmission, which disables our collection and use of certain vehicle data and Account Information as described above.
Please note: Where required by law, we will obtain specific consent through additional transparency notices and your affirmative opt-in that intentionally directs us to process and/or disclose your personal information.
