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2024 RAV4 Prime

Starting MSRP $ 43,690

pick up where you left off

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latest build updated 1/6/23

[model name] [grade name]

MSRP*

$xx,xxx

Est. MPG* / MPGe*

xx/xx

Powered to outdo the ordinary.

With an advanced gas/electric powertrain, RAV4 Prime delivers the power you crave while still delivering a smooth, comfortable ride.

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DRAG TO ROTATE
DRAG TO ROTATE
SELECT A COLOR
Blueprint/Midnight Black Metallic Roof

Prices and colors may vary by model.
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Please click the link or contact a dealer to learn about offers in your area.

RAV4 Prime Specs

POWERTRAIN

AWD

NET COMBINED HORSEPOWER

302 HP Combined

ALL-ELECTRIC DRIVING RANGE

Up to 42 Est. Miles of All-Electric Driving Range

EST. MPGe

Up to 94 Combined Est. MPGe

0-60 MPH

5.7 Seconds

GROUND CLEARANCE

Up to 8.2 Inches

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Imagine the Benefits
Incentives & Rebates based on your location:  

Depending on your location you may be eligible for EV rebates, incentives or benefits. Personalize your information to see what's available.

Good looks go a long way.

Add energy to your sense of adventure.

Discover what makes RAV4 Prime stand out.

Primed for performance.

With 302 net combined horsepower and AWD, RAV4 Prime is ready to impress. Plug in to charge up with up to 42 estimated miles all-electric driving range and keep it going with its plug-in hybrid engine’s up to a 94 combined estimated mpge.

Comfort that goes the distance.

With 302 net combined horsepower and AWD, RAV4 Prime is ready to impress. Plug in to charge up with up to 42 estimated miles all-electric driving range and keep it going with its plug-in hybrid engine’s up to a 94 combined estimated mpge.

Be connected and in command.

Take advantage of an available 10.5-in. multimedia display, an available Head-Up Display (HUD) and 12.3-in. color Multi-Information Display (MID) to give you all the info you need for a drive that’s centered around you.
AUDIO MULTIMEDIA
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Designed to enhance every moment behind the wheel, RAV4 Prime’s available 10.5-in. Toyota Audio Multimedia touchscreen gives you access to the updated intuitive user interface, which heightens your interactions through sight, touch and voice recognition by letting you activate the system with a phrase like “Hey, Toyota.”




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Enhanced RAV4 Prime Battery Warranty

We have expanded our Hybrid Battery Warranty to reflect our confidence in the quality, dependability and reliability of our products. Select Toyota hybrid battery warranties will cover 10 years from date of first use 150,000 miles, whichever comes first.

Find the right model for you.
unique grades to choose from
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SE
$43,690
Base MSRP
38/94
Est. MPG /MPGe
  • 18-in. 5-spoke painted and machined sport alloy wheels
  • LED projector low- and high-beam headlights with LED DRL accent lights and turn signals
  • Electronic On-Demand All-Wheel Drive (AWD)
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XSE
$47,560
Base MSRP
38/94
Est. MPG /MPGe
  • 19-in. 5-spoke painted and machined sport alloy wheels
  • Standard two-tone exterior color with Midnight Black Metallic roof
  • LED projector low- and high-beam headlights with LED DRL accent lights and turn signals

We currently offer more low and zero emission vehicles combined than any other automaker, to give customers numerous choices to reduce their carbon footprint.

Our lineup brings you more than just your choice of electrified powertrains: Hybrid EV, Plug-in Hybrid EV, Battery EV and Fuel Cell EV. Whatever you’re looking for in a ride—size, style, efficiency, speed—there’s a vehicle to suit your lifestyle that allows you to put more electrified miles on the road.

Whether Toyota is decreasing its plastic waste, supporting water conservation efforts, or expanding programs that protect critical species, we are committed to reducing our environmental footprint and creating a positive impact on society. See Environmental Sustainability (toyota.com) for more information.

Find the Right Offer and Deal for Your Next RAV4 Prime

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DEALS AND STEALS

Local deals are available now.

We have hundreds of offers. Simply click and find out more.

DEALS AND STEALS

Discover offers & specials in your area

Please click the link below or contact a dealer to learn more about offers in your area.

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Payment Estimator

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Awards & Recognition

2023 Toyota RAV4 Prime Is an IIHS TSP

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RAV4 Prime vs. Competitors

Dive deeper into RAV4 Prime.