Prius Prime

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Limited availability. Colors may vary by model.

2024 Prius Prime SE shown in Guardian Gray

    Lease

    2024 Prius Prime SE

    ToyotaCare Comes Standard

    • $229/ mo
    • 36mos
    • $3,999due at signing

    Applies to SE Exp. 12/02/24

    Lease a 2024 Prius Prime for $229 for 36 Months.

    • Qualified lessees can lease a new 2024 Prius Prime 2WD 5Dr. Sedan SE PHV CVT-F Model 1235 for $229 per month for 36 months with $3,999 Due At Signing. Based on 10,000 miles/yr. Security Deposit waived. Lease includes $4,500 cash incentive and excludes tax, title, license, registration fees, acquisition fee of $650, and dealer options and charges.
    • #1 Retail Brand for electrified vehicles 23 years in a row*
    • New Toyotas are arriving at dealerships every day. Stay ahead of the game. Talk to your local Toyota dealer to see how you can reserve your new Toyota.
    • Recent and soon to be college graduates: You can get a $500 Rebate on all new Toyota models when you finance or lease through Toyota Financial Services.
    • $500 Military Rebate for qualified U.S. Military Personnel

    Offer Terms & Conditions

    Terms available on approved credit through participating dealers and Toyota Financial Services (TFS). For only very well qualified customers. Lease example based on 2024 Prius Prime 2WD 5Dr. Sedan SE PHV CVT-F Model 1235 with Total SRP of $34,594, net capitalized cost of $26,341, and a lease end purchase amount of $23,178. $3,999 Due At Signing includes $3,770 customer down payment and first month's payment of $229. $4,500 cash from New York, TFS must be applied as a capitalized cost reduction (down payment) that is excluded from due at signing; no cash back option. Dealer contribution may vary and could affect lease payment. Individual dealer prices, other terms and offers may vary. Must lease from participating dealer's stock and terms are subject to vehicle availability. Lessee responsible for maintenance, excess wear and use, and will pay $0.15 per mile for all mileage over 10,000 miles per year. $350 disposition fee is due at lease end. Cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash. Excludes 2WD 5Dr. Sedan XSE PHV CVT-F, 2WD 5Dr. Sedan XSE PREM PHV CVT-F. Offer available in CT, NJ, NY regardless of buyer's residency; void where prohibited. Expires 12-02-2024. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

    Limited Quantities Available. Lease does not include taxes, license, title fees, acquisition fee of $650, insurance, regionally required equipment and other dealers’ charges are extra and not included in the amounts shown. Closed-end lease. Payment may vary depending upon final transaction price.

    Limited Quantities Available. ToyotaCare Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Valid only in the continental United States and Alaska. http://www.toyota.com/toyota-care/. The Toyota College Graduate $500 Rebate Program is effective 11-05-2024 through 12-02-2024. See more details: https://www.toyotafinancial.com/us/en/financing_options/rebate_finance_programs/college_grad_program.html. The Toyota Military $500 Rebate Program is effective 11-05-2024 through 12-02-2024. See more details: https://www.toyotafinancial.com/us/en/financing_options/rebate_finance_programs/military_rebate.html.*Fuel cost savings over 5 years compared to the average new vehicle. See fueleconomy.gov for details.**Toyota is KBB.com’s Most Trusted Brand for 2023: https://www.kbb.com/awards/brand-image-awards/. 2023 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

    Based on manufacturer estimates, CY 2000-2022 sales.

    Lease Cash

    2024 Prius Prime

    ToyotaCare Comes Standard

    • $4,500TFS Lease Cash

    Applies to all trims Exp. 12/02/24

    Starting MSRP $32,975

    Qualify for $4,500 TFS Standard Lease Cash on a 2024 Prius Prime. Lease cash from Toyota Motor Sales, USA Inc on qualified Toyota Financial Services lease contracts only.

    • Qualify for $4,500 TFS Lease Cash on a new 2024 Prius Prime
    • Limited Quantities Available
    • Save up to $5,000 in fuel costs compared to the average new vehicle. *
    • New Toyotas are arriving at dealerships every day. Stay ahead of the game. Talk to your local Toyota dealer to see how you can reserve your new Toyota.

    Offer Terms & Conditions

    $4,500 Cash from Toyota Financial Services, Inc. on the lease of a new 2024 Prius Prime from participating dealer's stock and subject to vehicle availability. Must lease through your dealer and Toyota Financial Services to qualify for cash and cash must be applied as capitalized cost reduction on lease. There is no cash back option. Lease terms on approved credit. Not all customers qualify. Cannot be combined with TFS Finance Cash, Down Payment Assistance, Trade-in Assistance, Customer Cash, APR, Finance Subvention Cash, Lease Subvention Cash. Offer available in CT, NJ, NY regardless of buyer's residency; void where prohibited. Expires 12-02-2024. See your participating Toyota dealer for details. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

    Limited Quantities Available. ToyotaCare Covers normal factory scheduled service. Plan is 2 years or 25K miles, whichever comes first. The new Toyota vehicle cannot be part of a rental or commercial fleet, or a livery or taxi vehicle. See plan for complete coverage details. See participating Toyota dealer for details. Valid only in the continental United States and Alaska. http://www.toyota.com/toyota-care/. The Toyota College Graduate $500 Rebate Program is effective 11-05-2024 through 12-02-2024. See more details: https://www.toyotafinancial.com/us/en/financing_options/rebate_finance_programs/college_grad_program.html. The Toyota Military $500 Rebate Program is effective 11-05-2024 through 12-02-2024. See more details: https://www.toyotafinancial.com/us/en/financing_options/rebate_finance_programs/military_rebate.html.*Fuel cost savings over 5 years compared to the average new vehicle. See fueleconomy.gov for details.**Toyota is KBB.com’s Most Trusted Brand for 2023: https://www.kbb.com/awards/brand-image-awards/. 2023 Kelley Blue Book Brand Image Awards are based on the Brand Watch™ study from Kelley Blue Book. Award calculated among non-luxury shoppers. For more information, visit www.kbb.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.

    Cash

    College Rebate

    $500 College Rebate Program

    • $500

    Applies to multiple series Exp. 12/02/24

    Recent and soon to be college graduates: You can get a $500 Rebate on all new Toyota models when you finance or lease through Toyota Financial Services.

    • Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota.
    • Can be combined with Toyota cash back, APR financing, or leases!
    • All NEW Toyota vehicles are eligible.

    Offer Terms & Conditions

    College Rebate is available on all new and unlicensed 2023 4Runner, 2023 Camry, 2023 Camry Hybrid, 2023 Corolla, 2023 Corolla Cross, 2023 Corolla Cross Hybrid, 2023 Corolla Hatchback, 2023 Corolla Hybrid, 2023 GR Corolla, 2023 GR Supra, 2023 GR86, 2023 Highlander, 2023 Highlander Hybrid, 2023 Mirai, 2023 Prius, 2023 Prius Prime, 2023 RAV4, 2023 RAV4 Hybrid, 2023 RAV4 Prime, 2023 Sequoia, 2023 Sienna, 2023 Tacoma, 2023 Toyota Crown, 2023 Tundra, 2023 Tundra i-FORCE MAX, 2023 Venza, 2023 bZ4X, 2024 4Runner, 2024 Camry, 2024 Camry Hybrid, 2024 Corolla, 2024 Corolla Cross, 2024 Corolla Cross Hybrid, 2024 Corolla Hatchback, 2024 Corolla Hybrid, 2024 GR Corolla, 2024 GR Supra, 2024 GR86, 2024 Grand Highlander, 2024 Grand Highlander Hybrid, 2024 Highlander, 2024 Highlander Hybrid, 2024 Land Cruiser, 2024 Mirai, 2024 Prius, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sequoia, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Toyota Crown, 2024 Tundra, 2024 Tundra i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2025 Camry, 2025 Corolla, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of current enrollment OR proof of graduation (a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 11-05-2024 through 12-02-2024. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2024 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

    Toyota Certified Used Vehicles (TCUV) are not eligible for College Graduate Rebate Program.

    Cash

    Military Rebate

    Military Rebate

    • $500

    Applies to multiple series Exp. 12/02/24

    $500 Military Rebate for qualified U.S. Military Personnel

    • Qualify for $500 through the Military Rebate Program on the finance or lease of a select new Toyota.
    • Available to Active Military and Inactive Reserve
    • Can be combined with Toyota cash back, APR financing or leases!
    • All NEW Toyota vehicles are eligible.

    Offer Terms & Conditions

    $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2023 4Runner, 2023 Camry, 2023 Camry Hybrid, 2023 Corolla, 2023 Corolla Cross, 2023 Corolla Cross Hybrid, 2023 Corolla Hatchback, 2023 Corolla Hybrid, 2023 GR Corolla, 2023 GR Supra, 2023 GR86, 2023 Highlander, 2023 Highlander Hybrid, 2023 Mirai, 2023 Prius, 2023 Prius Prime, 2023 RAV4, 2023 RAV4 Hybrid, 2023 RAV4 Prime, 2023 Sequoia, 2023 Sienna, 2023 Tacoma, 2023 Toyota Crown, 2023 Tundra, 2023 Tundra i-FORCE MAX, 2023 Venza, 2023 bZ4X, 2024 4Runner, 2024 Camry, 2024 Camry Hybrid, 2024 Corolla, 2024 Corolla Cross, 2024 Corolla Cross Hybrid, 2024 Corolla Hatchback, 2024 Corolla Hybrid, 2024 GR Corolla, 2024 GR Supra, 2024 GR86, 2024 Grand Highlander, 2024 Grand Highlander Hybrid, 2024 Highlander, 2024 Highlander Hybrid, 2024 Land Cruiser, 2024 Mirai, 2024 Prius, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sequoia, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Toyota Crown, 2024 Tundra, 2024 Tundra i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2025 Camry, 2025 Corolla, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX through participating Toyota Dealers and Toyota Financial Services, dated from 11-05-2024 through 12-02-2024. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2024 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.

    Uber Driver Discount

    Uber Driver Discount

    $750 Uber Driver Discount

    Applies to multiple series Exp. 12/02/24

    Get a $750 Uber Driver Discount On Top Of Existing Offers.

    • Can be combined with Toyota cash back, APR financing, or leases!
    • Eligible Vehicles: All NEW Toyota Crown, Camry Gas/Hybrid, Prius Family, Corolla Family, Highlander Gas/Hybrid, RAV4 Family, Sequoia and Sienna models.

    Offer Terms & Conditions

    On approved credit. Terms and Conditions apply. See participating dealer for details. Offer ends 12-02-2024.New, unused and unlicensed Toyota vehicle purchased or leased from dealer’s ground stock inventory.$750 on all model years:• Crown• Camry (Gas, Hybrid)• Avalon (Gas, Hybrid)• Prius Family (Liftback, Prime)• Corolla Family (Gas, Hybrid, Hatchback, Cross)• Sienna Hybrid• Highlander (Gas, Hybrid)• RAV4 (Gas, Hybrid, Prime)• Sequoia HybridCustomers must:1. Purchase or Lease a New, Unused or Unlicensed eligible model (as specified above) from ground stock inventory through a participating Toyota Dealer.2. Provide a copy of their Uber Driver Profile page showing an ACTIVE status.3. Incentive is available to any qualifying Uber Driver with an active status regardless of financing/leasing source.Program is compatible with other Toyota Incentives offered during the program period.Retail purchases are eligible for Toyota Care.1) Offer valid on all eligible purchase or leases during eligibility dates specified on these guidelines.Offer valid on any new, unused and unlicensed, eligible model (as specified above) purchased out ofdealer’s ground stock inventory during the program period and registered with the appropriate state motorvehicle department. Fleet purchasers are excluded.2) Must be 18 years of age and have a valid driver's license3) Offer void where prohibited4) Ineligible sales:• All category “J” car and truck sales• All TMS Special Purchase Program (Type Sales Code 02) car and truck sales• Vehicles reported sold during the program period and subsequently rolled back• Vehicles sold in violation of Toyota’s export policy• Vehicles traded from one dealership to another are ineligible for the trading (sending) dealership• All vehicles sold to conversion companies• Vehicles sold to a broker, used-vehicle dealer, or any other reseller that are not delivered to the ultimate consumers during the program period• Vehicles that are not officially registered with the appropriate state motor vehicle department• Vehicles utilizing dealer or other similar plates which preclude the need to register the individual vehicle with the appropriate state motor vehicle department• Vehicles placed in dealer demo service• Vehicles purchased through authorized Toyota auctionsGuidelines on Ineligible SalesThe following sales will be ineligible unless explicitly approved by Toyota Motor Sales, USA, Inc.• Vehicles registered to any Toyota distributor or dealership or to any business corporation in which any Toyota distributor or dealership has ownership interest.• Vehicles sold to a Distributor-owned or Dealer-owned rental company.• Sales of more than 20 vehicles of the same series/model to any one account in the same program month.• All certificates are subject to audit. Any rollback or invalid certificates will be charged back to the selling dealer.• All matters of program eligibility and qualification will be conclusively resolved by Toyota Motor Sales, U.S.A., Inc.• Toyota Motor Sales, U.S.A., Inc. reserves the right to change specifications of this offer at any time without incurring obligations.Offers may vary by region. Offer ends 12-02-2024Must take retail delivery from January 3, 2024 through January 6, 2025

Disclaimer(s)

  • Starting MSRP is the lowest Base MSRP for the series of a model and excludes manufacturer, distributor and dealer options, taxes, title and license and dealer fees and charges. Also excludes the Delivery, Processing and Handling of $1,135 for Cars (Corolla, Corolla HV, Corolla HB, GR Corolla, Camry, Camry HV, Prius, Prius Prime, Toyota Crown, Mirai, GR86, GR Supra), $1,350 for Entry SUV (Corolla Cross, Corolla Cross HV), $1,395 for Small SUV (RAV4, RAV4 HV, RAV4 Prime, bZ4X), $1,450 for Mid SUV/Van (4Runner, Venza, Highlander, Highlander HV, Grand Highlander, Grand Highlander HV, Sienna, Land Cruiser, Toyota Crown Signia), $1,495 for Small Pickup (Tacoma), $1,945 for Large Pickup/Large SUV (Tundra, Tundra HV, Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called "Delivery, Processing and Handling" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure and may be subject to change at any time. Toyota may make a profit on Delivery, Processing and Handling.) Delivery, Processing and Handling in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX may vary. Dealer price will vary.