Tundranomics | Toyota Dealers Association

DEAR ROAD RIVALS,

No truck drives value like the Tundra.¹ That’s why it received the 2024 Best Resale Value Award from Kelley Blue Book’s KBB.com.²

BANK ON IT.

In 5 years, a new Tundra will retain almost 74% of its value. That’s an average of $6,620 more than a similar Ford F-150.³

DO THE MATH.

After 5 years, the Tundra’s average resale value is $7,080 more than a similar Chevy Silverado.⁴ ToyotaCare⁵ helps it ride strong.

NUMBER CRUNCHER.

The average resale value of the Tundra is $5,813 more than a comparable RAM 1500 just 5 years down the road.⁶The future’s bright.

RESALE VALUE RIDES HIGH.

You can count on the Tundra to come through, with an average resale value of $6,118 more than a similar GMC Sierra⁷ in 5 years.

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Disclaimer(s)

The Toyota Tundra has the best resale value among full-size trucks according to iseecars.com as of 6/12/2024.
2023 model shown. Vehicle’s projected resale value is specific to the 2024 model year. For more information, visit Kelley Blue Book’s KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc.
2023 model shown. MSRP info and 5-year resale value percentages according to iseecars.com as of 6/12/2024.
2023 model shown. MSRP info and 5-year resale value percentages according to iseecars.com as of 6/12/2024.
ToyotaCare covers normal factory scheduled maintenance for two years or 25,000 miles, whichever comes first, and 24-hour Roadside Assistance is included for two years, unlimited mileage (Note: bZ4X, Mirai, Prius and Prius Prime include enhanced ToyotaCare and/or Roadside Assistance). Roadside Assistance limits towing distances and locations and does not include parts and fluids, except emergency fuel delivery for certain vehicles. Excludes rental company fleet sale vehicles. See your Toyota dealer for additional restrictions and exclusions. Valid only in the continental U.S.
MSRP info and 5-year resale value percentages according to iseecars.com as of 6/12/2024.
MSRP info and 5-year resale value percentages according to iseecars.com as of 6/12/2024.

Prototypes shown with options. Off-roading is inherently dangerous. Abusive use may result in bodily harm or vehicle damage. Toyota encourages responsible operation to help protect you, your vehicle and the environment. Seatbelts should be worn at all times. Do not allow passengers to ride in cargo area.