- 0. Includes all dealers and suppliers.
- 1. Data as of 1/31/23.
- 2. Represents "Outside-Company-Time" for CY 2020.
- 3. All data as of December 2021, except where noted.
- 4. Toyota vehicles and components assembled using U.S. and globally sourced parts (CYE2022).
- 5. Parts, materials and components (CY2021). Goods and Services (CY2021).
- 6. Represents direct dealer and Toyota-dedicated supplier employees (CYE2021).
- 7. Includes U.S. (not HI) and Puerto Rico.
- 8. As of CYE2023.
- 9. Includes direct, dealer and supplier employees and jobs created through their spending.
- 10. All data as of December 31, 2021, except where noted. All figures are rounded and reported as U.S. dollars, except where noted. State and location investment figures are based on different parameters; therefore, figures may vary.
- 11. CY 2020.
- 12. Cumulative to Date.
- 13. As of December 31, 2020. May represent more than one location. Canada dealer totals include Lexus and Toyota dealers.
- 14. Represents only a selection of parts purchased.
- 15. As of August 2023.
- 16. Figure is projected.
- 17. As part of the brand transition beginning in August 2016, model year 2019 Scion vehicles will be rebadged as Toyotas.
- 18. Based on Toyota data. Includes direct employees and dealer employees.
- 19. Shown in U.S. dollars to reflect investment from US based operations of TEMA.
- 20. As of CYE2021.
- 21. Including our joint venture plant in Alabama.
- 22. 2015 Center for Automotive Research Study. Includes direct, dealer and supplier employees, and jobs created through their spending.
- 23. Employment and Investment are reflective of the combined TMMMO and TMMTN numbers.
- 24. Data is CYTD as of 2/6/23.
- 25. Data is CYTD as of 1/31/23.
- 26. As of March 1, 2022. Includes on-site suppliers.
Our U.S. History
Everyone comes here with a dream. Ours began 60 years ago. Discover the milestones that have shaped our history.
1957
Two Toyopet Crown sedans arrive in the United States
Toyota Motor Sales founded in California
1958
Hollywood Toyota Motor Inc. opens to sell vehicles in California
First five dealers offer Toyopet Crown for sale
1959
First Land Cruiser sold in the United States
Sales total 288 vehicles
Toyota sells 1,028 vehicles through 97 dealers
1964
Stout pickup truck introduced to U.S. market
1965
Toyota begins selling Corona sedan in the U.S. through a network of 384 dealers
1967
Toyota dedicates new headquarters in Torrance, California
1968
Corolla hard-top sedan joins product lineup
1971
Atlas Fabricators of Long Beach is signed to produce truck beds for pickups, marking Toyota’s first U.S. production (name later changed to TABC)
1972
Toyota sells 1 millionth vehicle in the United States
Toyota Technical Center opens its first U.S. R&D facility in Michigan
1973
Calty Design Research established in Southern California
1975
Toyota becomes No. 1 in import vehicle sales in the U.S. with total annual retail sales of 328,918
1979
Toyota Racing Development, U.S.A., established
1981
Celica Supra introduced
1982
Toyota’s U.S. headquarters complex open in Torrance, California
1983
Camry is introduced to the United States as a replacement for the Corona
Toyota Financial Services opens
1983
The first 4Runner hits showroom floors.
1986
Groundbreaking is held on Toyota Motor Manufacturing, Kentucky, an $800 million manufacturing plant in Georgetown
Toyota produces its first vehicle in the U.S. – the Corolla FX16
1987
Toyota USA Foundation is established with a $10 million endowment
1988
First U.S. – made Camry is produced at Toyota Motor Manufacturing, Kentucky
1996
Two new plants – Toyota Motor Manufacturing, Indiana (assembly) and Toyota Motor Manufacturing, West Virginia (engine) – break ground
RAV4 launches
Toyota’s 20 millionth vehicle is sold in the U.S.
1997
- Camry becomes the best-selling car in America
2000
Prius hits the road in the U.S.
North American Parts Center, Kentucky opens
2003
Toyota sells its 30 millionth vehicle in the United States
Construction begins on Toyota Motor Manufacturing, Texas (TMMTX)
2004
- Tundra production begins at TMMTX
2007
- Camry begins competing in NASCAR
2012
Tundra tows the space shuttle Endeavour to the California Science Center
Toyota partners with Hiring Our Heroes program for military vets and families
2014
Toyota announces new North American headquarters and consolidation of operations in Plano, Texas
Toyota’s Collaborative Safety Research Center launches
2016
Toyota Research Institute begins operations in Palo Alto, Ann Arbor and Cambridge
Toyota’s hybrid sales hit 3 million
2017
Toyota Motor Manufacturing, Alabama, hits 5 million engine production milestone
Toyota Technical Center expands and changes name to Toyota Motor North America Research & Development Center
Toyota opens new HQ in Plano, Texas, consolidating R&D, manufacturing and sales
2019
- Toyota breaks ground on Mazda Toyota Manufacturing, USA, a joint-venture plant with Mazda in Alabama.
2021
- More than 30 million vehicles produced in U.S. Toyota also announces establishment of a full line-up of electrified vehicles.
